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2014 Articles

5 Nov
Ray-Ban Email Marketing Campaign

Category - Email Marketing

Ray-Ban is the global leader in premium eyewear and by far the best-selling eyewear brand in the world.
 
Having worked with Ray-Ban previously creating email campaigns promoting Ray-Ban Envision, creativeprm were appointed to design a stand alone mailer highlighting Ray-Ban Vista incentives for Christmas. The new mailer follows on from previous brand styling and is aimed at the retail market.

Simon Green – Director said “We are really pleased to be working with Ray-Ban again on their email campaign. The previous mailers where a big success and we very much hope this latest offering follows suit. Our clients see real value in email marketing, the ability to track your campaigns, instantly spot what is working and what isn’t and make adjustments to improve their effectiveness is helping clients better understand their audience”.